Introducing, Coach Matt Heron-Duranti

Heyyo! I'm Matt, and I'm thrilled you're here. You are taking a step towards improving your own health- and that is already worthy of a pat on the back. So good work!... 

Let me tell you a little about myself… Here's the thing, I never planned to become a health coach. Like you, I was just trying to figure out how to feel better, be healthier, and enjoy my life. Relatable? I looked healthy, but never felt healthy. My doctor would tell me that I’m, "disgustingly healthy," yet I had plenty of symptoms that made me feel anything but. One issue I was struggling with was, orthostatic hypotension - meaning my blood pressure would drop when I stood up, often resulting in completely blacking out and occasionally fainting. How was that disgustingly healthy? 

Frustrated by vague answers and Band-Aid solutions, I started a relentless journey to uncover real, lasting solutions for myself. Over the past two decades, I’ve turned my personal health struggles into a passion for understanding the deeper, hidden truths about how our bodies really work.

But let's rewind a bit… before coaching, my life revolved around storytelling. As an award-winning filmmaker, I've spent nearly 20 years producing documentaries, TV shows, commercials, and even acting in films alongside giants like HBO, Disney, and Showtime. I founded my own production company, crafting cinematic stories that sparked conversations, and inspired change.

Documentaries taught me one crucial thing: great storytelling isn't just entertaining, it's transformative. That realization became a turning point. While diving deep into my own health research, I stumbled across information so impactful, so life-changing, I knew I had to share it. This inspired the idea for a documentary, How to Be a Human, a project designed to unravel the mysteries of the human body in a fun, understandable way. My filmmaker’s instincts kicked in, and soon I had a growing list of secrets: Things I wished someone had taught me when I was younger.

To truly grasp the depth of these discoveries, I enrolled in an intensive health coaching program. My intention was simply to gain insights for the documentary. But what happened next blew my mind. I was starting to learn things about the body that made real sense and created real results. Things I’ve never heard doctors or “thought leaders” ever mention before. So, I started sharing what I learned with family and friends, including my partner who had her own real struggles that she has had for years, not to mention a long list of personal doctors who were no help to her at all. After I started sharing what I was learning and I watched their lives transform.

Word spread fast. Before I knew it, I was working with more and more clients, witnessing remarkable recoveries through personalized protocols, natural remedies, and practical education. Helping others achieve breakthroughs became deeply rewarding - so much so that the documentary had to take a back seat.

That’s how Bio-Upgrade Labs was born. I founded this company because I believe healing one person creates a ripple effect of positivity, improving families, communities, and ultimately, our entire world. This isn't just about health, it's about empowering you to reclaim your life, your clarity, and your happiness.

Here at Bio-Upgrade Labs, we focus on your unique biology, digging beyond symptoms to uncover and address the root causes. Think of it as your personal "book of secrets," filled with everything I've learned from collaborating with brilliant coaches, doctors, and practitioners in natural and functional medicine.

Your body is your vehicle - when it's running smoothly, your life transforms. I’m not just your coach; I’m your advocate, your guide, and your biggest cheerleader. Together, we’ll unlock your fullest potential.

So, if you're tired of feeling stuck and ready to start a transformative journey with someone who's been there - someone who genuinely cares about your success - let’s connect. Your next chapter starts here, and I can't wait to help you write it. Let’s create those ripples!